Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand

Innovative packaging designed to engage football fans during key sporting moment ...
exchange4media

FIFA WC26: The hottest World Cup ad might be in your fridge

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...
Packaging Europe

Coca-Cola and Smurfit Westrock packaging targets World Cup spending spikes

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...
Packaging Europe

What role is packaging playing at the 2026 World Cup?

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...

Diana Samper: How McDonald’s first-ever fries color change created collectible cravings

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...

Walmart scores exclusive Coca-Cola World Cup soccer ball bottle

Coca-Cola is rolling out a limited-time World Cup soccer ball bottle at Walmart, using a McRib-style marketing playbook built on scarcity and hype.
Forbes

World Cup Campaigns: The Ultimate Influencer On What We Eat, Wear And Where We Travel?

MUNICH, GERMANY - JULY 09: A detailed view of a bag of popcorn seen on the pitch after the final whistle in the UEFA EURO 2024 Semi-Final match between Spain and France at Munich Football Arena on ...