Paywalls are essential to the financial sustainability of news organizations, yet little is known about how readers respond when they encounter one. Do they subscribe, continue reading free content, ...

Digital-only subscriptions to local newspapers will overtake print subscriptions by 2027at the latest as reading habits continue to shift to digital platforms, according to a forecast published last ...

Sign up for the daily CJR newsletter. When a reader subscribes to a news outlet, they gain access to more than novel information and ideas—they join a dialogue. In ...

NBC News is launching its first-ever, direct-to-consumer digital subscription product in the coming days, NBCUniversal News Group chief digital officer Chris Berend tells Axios. Why it matters: The ...

Let’s start with the good news. What types of news stories are most likely to make a reader subscribe on a local newspaper’s website? Is it celebrity news, horoscopes, sports scores, the gardening ...

“For the 76 percent of leading newspapers that rely on some form of online paywall to stay in business, readership assistance programs are the only way to ensure that the publication reaches readers ...